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OpenAI Enhances ChatGPT with Ad-Free Shopping and Search Upgrades
OpenAI Enhances ChatGPT with Ad-Free Shopping and Search Upgrades
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OpenAI has introduced significant upgrades to ChatGPT’s search functionality, including a novel ad-free shopping feature designed to detect user intent and surface direct product listings. The move comes as ChatGPT’s real-time search tool surpassed 1 billion queries, positioning it as a formidable competitor to Google’s ad-centric model.
The enhancements extend beyond commerce, with improved citation accuracy, autocomplete suggestions, trending search visibility, and live answer integration via WhatsApp. OpenAI emphasized the impartiality of its product selection process, stating results are ’chosen independently and are not ads’—a direct challenge to traditional search monetization strategies.
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